#03 - Understanding strategic design
Future of UX | Your Design, Tech and User Experience Podcast | AI Design
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The Double Diamond: A Framework for Strategic Design
The double diamond is sort of a framework that I got developed in the 60s and then got I guess institutionalized by idea right it's the whole process of discovering, defining, developing and delivering. So you know strategic design makes sure that we that we are designing the right thing and then more classical maybe product designs is more about designing it right but it's not either one or the other they need to go together.
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