2min chapter

Seller Sessions Amazon FBA and Private Label cover image

Branding: Brand Personality for Amazon Sellers

Seller Sessions Amazon FBA and Private Label

CHAPTER

The Evolution of Grace and Stella's Brand Identity

This is the evolution of Dr. Pedicure discovering their brand identity. They're a simple and pure brand, meaning they're very much the innocent type brand. There's a very clear type of buyer and avatar that they're trying to connect to. It's the type of women who, you know, their skin's important to them, but they don't put on heavy make-up.

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