Introduction

Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO.

Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy For Ranking Local Search Terms." In this 15-minute read, Shotland provides valuable insights into the often underestimated world of location landing pages. He takes us on a journey through the why, what, and how of these pages, offering actionable strategies that can significantly boost your online visibility.

In this podcast, we'll discuss:

• The Purpose of Location Pages: Learn the four basic types of location pages and understand how they cater to various business needs.
• Why Location Pages Matter for SEO: Discover the crucial role these seemingly simple pages play in both brand and non-brand local queries.
• Elements of a Well-Optimized Location Page: Dive into the nitty-gritty details of what makes a location page effective, from structured data to targeted meta descriptions.
• Advanced Location Page SEO Tactics: Explore advanced strategies to supercharge your location pages, from optimizing copy to using topically relevant media.
• Common Location Page Pitfalls: Avoid the traps that can hinder your SEO efforts, including unnecessary pages and thin content.

Join us on this insightful journey as we unlock the potential of location landing pages and show you how to leverage them to dominate the local search landscape. Whether you're a small business owner or an SEO enthusiast, this episode will equip you with the knowledge to take your local SEO game to the next level. Don't miss out on the opportunity to stand out in your local market—tune in now and start optimizing your location pages for success.

Author: Andrew Shotland

Title: Local Landing Pages: A Strategy For Ranking Local Search Terms

Source:https://www.searchenginejournal.com/local-landing-pages/485948/

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The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. 

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