5min chapter

The Knowledge Project with Shane Parrish cover image

Proven Strategies to Accelerate Growth, Productivity and Profits with George Stalk, Jr.

The Knowledge Project with Shane Parrish

CHAPTER

How to Start a Culture That Works

Culture that is outwardly focused focused on the competition Versus one that's inward focused, which is maybe serving the customers the best. How do you think about sort of a culture that um, competing with caterpillar and encircling caterpillar? One of the fastest way to make them responses is to do the competitive comparisons And demonstrate to people that somebody is doing what they think they're doing well much better than they're doing it.

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