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Brian Norgard: Simple, Fun and Useful
Getting2Alpha
The Wrist Twist
In the mobileeco system, it's called the wrist twist. I call that the pupil di on principle, which is, do their pupils dilate? If not, you don't really have something exciting. These are things that create block busters, these sort of experiences, these feelings. Everyone remembers that moment, the first time they saw eober in the car moving. A lot of people remember that first time they opened up tinder, and they're kind of swiping away,. They were giggling and chuckling, but it was fun.
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