Dana White: The Architect of UFC's Rise

This chapter explores Dana White's transformative leadership in the UFC, detailing his journey from a boxing coach to the organization's president alongside the Fertitta brothers. It highlights the strategic and partnership-driven decisions that sparked the sport's popularity, particularly focusing on relationships with influential political figures and media. The narrative also reflects on the challenges faced during the COVID-19 pandemic and how the UFC adapted to become a vital source of entertainment during times of social isolation.