16min chapter

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22. Kamala Harris, Joy and the Freedom Frame

FrameLab Podcast

CHAPTER

Framing Freedom in Politics

This chapter explores the intricate relationship between neural systems, memory, and political discourse, underscoring how repetition shapes voter perceptions. It emphasizes the need for Democrats to reclaim the narrative around freedom, contrasting their approach with that of conservatives who have reshaped its meaning. The discussion also highlights the strategic importance of thoughtful framing and messaging in political communication, advocating for a focus on solutions rather than punitive measures.

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