The Power of Mind Share

When your brand is top of mind it makes people more uh more instinctively gravitate towards your brand so this is the power of marketing. A lot of creators make the mistake of marketing the product or service that they're doing a video about instead of marketing themselves. Mark F brownie has almost 18 million subscribers on youtube because almost 18 million people trust mark F keep brownie and there's no reason not to work with him. If you are trying to reach out to a one million subscriber creator but only 10,000 of their subscribers are going to be interested in your product you're wasting time as a brand.