Chris Maxwell - Inhouse vs agencies & the future of marketing operations - S5 Ep15
Champagne Strategy
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In-House Marketing Revolution
This chapter explores the transition of talent from marketing agencies to in-house teams, illustrating the benefits for both brands and professionals. Highlighting successful case studies from companies like AB InBev and Lego, it addresses misconceptions about in-house capabilities and emphasizes the importance of operational management and the right tools. The conversation also reflects on the impact of technology, including AI, on the evolution of marketing operations and the increasing preference for in-house models over traditional agency work.
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