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13min chapter
Network Like A Pro: How To Stand Out & Stay Memorable ft. Emilie Sobel from Emilie Sobel Media
Boujee Best Friend with Koko
Partnering with Influencers and Authentic Content
They discuss the importance of partnering with influencers who align with your brand's target audience rather than solely focusing on their follower count. They emphasize the value of the type of content influencers create and their demographics. They share a personal example of being invited on a trip to Thailand with a beauty brand despite having a smaller follower count because the brand appreciated their authentic and transparent content.
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