3min chapter

ReThinking cover image

How Mark Rober hides "science vegetables" in viral videos

ReThinking

CHAPTER

The Mechanics of Viral Content and Critical Thinking

This chapter explores the essential elements of creating viral content, emphasizing the roles of novelty and emotional connection in audience engagement. It also highlights Crunch Lab's approach to merging entertainment with education to promote critical thinking and engineering skills in children through interactive projects.

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