The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 477: The Top Interview Questions to Ask VP of Marketing Candidates with SaaStr CEO and Founder, Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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How Do We Mark It to Our Top Three Segments?

There's so much to do that marketers will only focus on one segment they liked. Listen and listen how they fore rank your customers segments. Make sure their play book is the right one for your a c v if you're multi segment. And an ultimate question, number nine, how do we focus on building up brand and product awareness? We always knew brand mattered in sass, but boy, we learnd this with a vengeance last few years.

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