Cody: I think about this quote all the time. Jerry Seinfeld was asked, why did you stop after nine seasons? He said, ah, because the most important word in art is proportion. Pat: For me, it's really helpful to know if Cody and I are talking about an email series to help people use working genius. That helps me know the conch to get the constraints that I invent in. And we often will go immediately to discernment at this company.