What's the Biggest Thing About a Product Launch?

For us, we consider this quite a big feature update and the reason it's a big deal for us is because. people who were aware of this feature were more likely to convert to a paid user as a very, very strong correlation. We looked in the data and we're like, well, there's a big problem here because I think it was something crazy, like 50% of people were not aware of the feature. They just didn't even know it existed. So that's why we we built the templates to make it easy for people to use this thing,. but then also we wanted to create some some noise around it Like some marketing buzz around this feature.