10min chapter

Creator Science – Learn from today's top content creators cover image

#168: Alexandra Watkins – How to invent a GREAT brand name.

Creator Science – Learn from today's top content creators

CHAPTER

Creating a Memorable Brand Name

The chapter explores the importance of a brand name that hits all criteria and makes an emotional connection. Examples and strategies are given, including rebranding with a theme and using names that have 'legs' beyond verbal branding.

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