355 - Sheila Melody and Lisa May - The Strength Code Story, Coupon Marketing, and Rethinking Social Media
High Intensity Business
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Is Your Pricing Really Cheap?
Lawrence: If you're offering aggressive discount or like, fall free sessions from the outset, it can potentially have a negative impact on your brand. And i guess my assumption would be that you would get, in, kno, a person who is perhaps not a great fit, and would, you know, bulk at th the idea of paying membership at full price having came on in a discount. So, but that's not whatl happened to us. We didn't have to say lawrence, that i this past month had three people come in groupons, and they're all very capable of joining, and have joined. Now's or cost the group on? Oh, well
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