E110: How CEO Michael Walrath is building Yext for a world beyond Google
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Adapting Consumer Behavior in Food Delivery
This chapter explores the evolution of consumer behavior in food delivery and the necessity for marketing strategies to adapt to new digital tools beyond traditional search engines. It contrasts past methods, like faxing menus, with modern solutions such as AI-driven food delivery apps, emphasizing the integration of local data and personalized services. The discussion addresses the challenges businesses face in maintaining visibility in a rapidly transforming digital marketing landscape influenced by large language models and social media.
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