How Do You Come Up With an Idea for an App for Churches?

Powell: How did you come up with the idea of an app for churches? And then I want to dig into the marketing a little bit, how do you go about getting downloads. Powell: You really have to put effort into understanding how our products can be built for a specific set of customers. When it pops, like when I visibly see the connection of a gap, I can't stop thinking about it.