Navigating Go-to-Market Strategies

This week on GTM Live, Carolyn and Trevor dive into the messiness of go-to-market strategy: overspending on pipeline, bad attribution models, and why marketers are often stuck doing RevOps jobs.

Carolyn breaks down the trap of chasing new logos without clear ROI, while Trevor shares how his IT-to-marketing journey led to launching Passetto to fix these exact issues. They get into why data architecture matters before building strategy, and how single-touch attribution is holding teams back.

Stick around for listener Q&A, lessons learned from the trenches, and real talk on what actually drives growth.

Key topics in this episode:

• Why most GTM strategies fall apart without strong data foundations

• The hidden cost of single-touch attribution

• What marketing leaders shouldn’t be doing (hint: RevOps)

• How to think about ROI before chasing pipeline

• Lessons learned from building Passetto to solve these problems

Come hang with us live during our weekly podcast recording—tune in, ask questions, and be part of the convo. Grab your spot at passetto.com/events.