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The Offer Is King | Ep 185
The Game w/ Alex Hormozi
The Power of Believability
The benefit of having free offers is that you get the highest volume of leads, right? Number one, number two, it's typically the lowest cost to acquire customers. And so understanding how to use free as a marketer is probably, in my opinion, the single most valuable thing that you can learn how to do. It's learning how to build a better mouse trap.
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