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Nicholas Scalice — Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency

Everything Is Marketing

CHAPTER

The Number One Thing You Can Test Most Often

The offer is the most important part of your marketing campaign. It's more important even than the messaging, because the offer is the essence of what the messaging is supposed to represent. So whenever we're working with clients, we're always going to try to test a different offer first. And then another thing i would recommend testing is the audience. A lot of times, it's not even the landing page that's the issue. It's who the landing page is being presented to. And then the final thing is the framework, what i like to call the imfa structure of the page.

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