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The Art & Science of Account Management, With Peter Levitan
The Agency Profit Podcast
Introduction
Marcel Pettepofoff is the CEO of Peritido, a firm that helps digital and creative agencies measure and improve their profitability. Today we're going to be talking about the nuances of account management and how to really turn that into a driving force for your agency. Peter Levison was an executive at one of the largest advertising agencies on the planet, Sachi and Sachi. He now advises agencies on all kinds of things but in particular getting found business development and really positioning that stands out from the crowd.
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