Are We Going to Control Where People Read?

Amazon should be putting a lot more resources into this and they aren't. They're really slow on when they adopt these new display technologies from Eink. And I just think it could all be a lot faster, but they would have to again care and not be in this race to the bottom of the price. It's still really true that it's great to go outside and read an e-ink device. The iPad is also what, seven times more expensive at this point,. something like that.