The s c all group and cambridge analytic worked in over 50 different countries. There were nine or ten national elections for prime minister and president every single year that the company was around. Alexander nix, the former ceo, has probably run more political campaigns than anyone else in the world, as far as i know. And a lot of smaller countries such as trinidad and tobago, or a lot of different caribbean nations, the company had a lot of experience there. I was shown a youth in ment campaign where they managed to figure out how to turn out more youth and get them to the poles. This was a landslide victory for the political party that they worked for
Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.