Cora came up with the idea for a board of elder statesmen and women to intervene in major international issues. They have worked on conflicts around the world, including syria,. And they don't just deal with conflict. In the paris climate talks, we were there with the elders - it was a tremendous outcome. It's clear that you are thinking about how you want your branda to be thought of.
In this week's Business Weekly, Samira Ahmed speaks to business mogul Sir Richard Branson about becoming a serial entrepreneur developing the Virgin brand, signing some of the biggest names in music and the next frontiers of space travel.
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