Diageo CEO: Shifting Drinking Trends, Brand Innovation, and Cultural Change
In Good Company with Nicolai Tangen
Gen Z's Mindful Drinking Trends
This chapter explores Gen Z's evolving drinking habits, showcasing a shift towards moderation and the practice of 'zebra striping' during social occasions. It highlights the increased interest in premium spirits, informal drinking settings, and the impact of health trends on alcohol consumption patterns.
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