
51 - Top of Funnel Outreach with Josh Braun
GTM Live
00:00
Introduction
i started following josh maybe like five months ago. One day he just messered me, was like, hate. Want to come on my podcast? I like the post, yeu said. And so we did the podcast and had like an incredible conversation that went n a lot of different directions about about prospecting. 98% of people are not in by mode. They're not actively looking for what we do. There's two ways to get business. You either knock on a door, or you have people knock on your door. The latter way is much better because people are knocking on your door saying, what do you have for me? Takes a little more time, but
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