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Ep19 (Special): PR for Startups; w/ Lazer Cohen, Founder & CEO Concrete Media — Product Market Fit
Product Market Fit
The Importance of PR in Early Stage Startups
Timing is very important. Often at the early stages, you're not quite yet ready for PR. I think the coming soon buzz is best created organically. It's best created through industry networks and social media platforms. Most journalists will not be interested in reporting something that's going to happen some time in the future.
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