7: Cultural Constructs Are The Real Brand Opportunity
Unseen Unknown
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Gendar Is a Cultural Constract That Is Shifting
If gendar really is a cultural constract that is shifting, it should be absolutely unsurprising that that's the trajectory we're headed on. We're starting to see early signals of this and you can probably start to kind of build up a picture of what is the cultural construct at play here. Even like in one of their more viral video campaigns, ovidio adds, they had princess nokia, one of her songs in the background. And i think gender is one of those spaces where maybe the stories you get to tell are the ones that you've lived. That's an important topic to cover. But i'm starting to grapple with what the rules are with who gets to tell
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