RV 60 - The Importance of Developing Message Fluency, The Impact of Social Posting, and More! | Kyle Coleman
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How to Make Your Paid Ad Strategy Work for You
The shift that you all made was basically marketing the problem Have to educate the market and not looking for a direct conversion. And so instead of constantly beating our Prospects over the head with feature oriented messaging We pulled apart that narrative that I just gave that's very problem-oriented. So those are the three main themes that we were hitting people with and it wasn't about mqls It wasn't about seeing ad click and add request a demo. But what we do see now chris is we can Draw this really useful correlation and I would say causation between linkedin ads and sales.
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