Best Practices for Content Marketing

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Best practices are like where you start. They're a good foundation to build to get, like base line metrics and numbers that you can then improve upon. But they should not be like, when you need an inovative idea, you shouldn't be going to best practices. I dea le o to get better forhis. What do you sat is great to and i also say to people like, don't go, like, look at something lie industry where people are doing the same thing. And the sass yes, try it from other places, because lots of people in the sass world are just copying other sass brands.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

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