As won off campaigns with huge influencers and being, most of the time, a lot less valuablean if you have a long relationship with an influencer with maybe under ten thousand followers. And that's what they were posting about anyway. Every dollar better spent than a 20 million follower campaign with somebody who only posts p bikini picture. You can't fake your way through this game. In the eighties or ninetis, you'r to work your fucking way through the game. That's just the truth.