Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game. If these resonate with you, please share this episode to your stories! ------------------------- In today's episode, we cover the following:

Mistake #1: A lack of brand identity
Mistake #2: Not understanding your target audience
Mistake #3: Putting all of your eggs in one social media basket
Mistake #4: Not repeating yourself enough
Mistake #5: Ignoring your audience feedback
Mistake #6: Inconsistent in messaging and copy
Mistake #7: Changing your ideas too often
Mistake #8: Not taking risks

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