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S2 E30 - Early Indicators for Measuring Demand Creation Impact

Stacking Growth | The B2B Marketing Podcast

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What Are the Leading Indicators of Demand Creation?

Allison Ye: Simple is better. You don't want to overwhelm those people with with metrics and data, thinking that, you know, more data is always better. So try starting with just the cohort of hand raisers that you earned in that first month of your sort of our new strategy shift. And i think we'll add that level of business performance that it might feel like that's missing if you're just on platform or web site. An this is a good way to set the stage for how you'll be focused more on c r m in the next four months to six months. Her, allison ye: It's going to be difficult to see a lot of correlation directly

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