I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.
The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.
Topics covered:
- What we can learn from the mistakes that Ron Johnson made
- Don’t use your own worldview in marketing as it will be very different from someone else's worldview
- Acting as a customer to understand how and why people buy
- Why you should test changes in small areas before making big company-wide changes
- Applying the same strategy of watching people in stores to how people behave when they shop online
- Why you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get results
- What you can do to truly understand your audience and build empathy
- Try to imagine what it's like to be the person you seek to serve
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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