In terms of food so to be super practical for people, they hear terms like fructose, sucrose, sugar, carbs. And I think it gets confusing for people. The notion that we're going to find all the fructose in our foods is to be kind very, very challenging. It's still sugar nonetheless though it's been disguised and they get away with it. So you really even as a conscious consumer can rely on your taste buds.

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