The More Clear You Are, the Easier It Is to Market

Figma is a new concept, sort of, it's kind of like Google Docs for design. Their website in various stages is very clear on why customers should sign up. They'd spent five years or four years at this point refining that message and using it in investor pictures. It was that message, that story, that was the reason they're able to get investors bought in. The more clear you are on your site about this stuff, the faster you can grow and the more quickly you can get traction.