How to Use Segmentation to Improve Your Interview Results

User segmentation though for me is really going to be a non-negotiable. I have a rule, and that rule is unless it's healthcare don't ever use them demographics. If you say this in any of the context but health care, you will likely feel the interview. For Uber, we have passengers and drivers. Very simple. Then you have to talk on what I call layer two. This is a pretty high level, but we can be a little bit more specific. So We are talking about leisure riders, professional writers being like these are people who are working and doing business travel more specifically.