Spotify video - we speak to Maya Prohovnik; plus Crossed Wires and podcast consumption
Podnews Weekly Review
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Spotify's Video Podcast Revolution
This chapter explores Spotify's strategic advancements in video podcasting, focusing on its user engagement and market growth compared to competitors. It discusses the implications of the platform's Partner Program for creator monetization and the evolving expectations of podcast audiences towards video content. The chapter also examines advertising dynamics on Spotify, highlighting the benefits of transitioning from audio to video for creators and advertisers alike.
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