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Valerie Fridland: Use Bad English, Get Good Results

Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology

CHAPTER

The History of the Dude Ranch

In the 1930s and 40s, dude had sort of lost the dandy affectation association. It became to mean something somebody was overdressed or flashy in their clothing style but itsort of lost the effeminate quality. In fact, there were duels because of defamation lawsuits because of being called a dude. And I've noticed lately the rise of bra is bra doing the same thing as dude? Absolutely. The problem with words as they age out and then people like you and I who are not 20 can say them is that they become less cool and less innovative. They no longer carry the meaning they originally did once anybody can use them.

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