Nancy Duarte: Why storytelling is vital to entrepreneurship
Pattern Breakers
The Role of the Entrepreneur in Startups
When you pitch somebody and tell a story, you should try to think more like Yoda rather than the star, right? Exactly. So really the entrepreneur is Yoda and the customers are Luke Skywalker. And so what your product or service should do is it should be just like a lightsaber or the force. It's not really about us. It's about them getting unstuck on their journey and meeting them right when they needed you.
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