Building a Sustainable Creative Endeavor

Maria Popova was born in communist Bulgaria and emigrated to the U.S. six days after her 19th birthday back in 2003. She studied at the University of Pennsylvania after “being sold on the liberal arts promise of being taught how to live.”     Did it work?     Well, yes and no.     She spent her family’s life savings in the first few weeks on textbooks and, despite attending an American high school in Bulgaria, found herself in a bit of culture shock. “I mean, fitted sheets? Brunch?” She worked hard, a defining Popova characteristic, sometimes eating store brand canned tuna and oatmeal three times a day to get by. “I figured it was the most nutritious combo for the cheapest amount.”     At one of her jobs in 2006 a senior leader started sending out a Friday email of miscellany to provoke innovation and then Maria took the project on herself—weaving together write-ups on seemingly unrelated topics. One day was Danish pod homes, another the century-long evolution of the Pepsi logo, another on the design of a non-profit's new campaign to fight malaria. It was becoming clear: You never knew what you were going to get from Maria. And in an era of homogenization that was so ever-delightful.     Maria’s emails got popular and then she taught herself programming to put it all online on a site called BrainPickings.org.     I was blogging on 1000 Awesome Things every night in that internet paleolithic. I still remember so many times I’d be researching for some arcane bit of wisdom or trivia and Google would wisely fire me over to BrainPickings.org. I came to love the site which had a top-of-the-page tagline back then that read: “A scan of the mind-boggling, the revolutionary, and the idiosyncratic.”     And like my own blog’s 'About' page, this one didn’t reveal the author’s name, face, or identity. Was the internet just a bit more chat-room-anonymous back then? Or was this just before social media had been invented or figured out they needed our real names to maximize their ad revenues? Either way, Maria and I never got to know each other then … but, thankfully, a full 18 (!) years later the endlessly curious, cool, and erudite Maria Popova is ... still going.     George Saunders, our guest in Chapter 75, says Maria Popova manifests "abundant wit, intelligence, and compassion in all of her writings." Seth Godin, our guest in Chapter 3 says Maria "is indefatigable in her pursuits of knowledge and dignity. She does her work without ever dumbing down the work." And Krista Tippett, host of On Being, calls Maria a "cartographer of meaning in a digital age." Perhaps no surprise the Library of Congress has included her project, The Marginalian (once called Brain Pickings), in their permanent web archive of culturally valuable materials     I agree with the accolades and find Maria, her blog, and her wonderful books (‘Figuring,’ ‘The Snail With the Right Heart,’ 'The Universe in Verse,' and ‘A Velocity of Being’) truly exquisite and much-needed reflections of everything that makes life beautiful.     Like 3 Books, her site The Marginalian has remained free and ad-free over the years. Maria has no staff, no interns, no assistant, and The Marginalian is, in her words, “a thoroughly solitary labor of love that is also my life and my livelihood.”     The world can feel heavy, intense, and overwhelming—media, politics, and news pulls us away from those harder-to-measure things that make life wondrous. Love, connection, trust, kindness, passions, memories. The invisible but much-more-important guideposts that emerge as we look back on our lives from the end of it. That’s where Maria and The Marginalian rescue us—to point our attention towards the turn of phrase in a poem, a forgotten piece of advice from Ralph Waldo Emerson on trusting ourselves, or to provide a close reading with some stunning artwork from a 100-year-old picture book that helps illuminates one of those impossible-to-articulate emotions that we all share and feel…     I loved this conversation with the much-requested Maria Popova on a wonderfully wide-ranging set of topics including, of course, her 3 most formative books…