When i first started free lancing, i just called myself something really bad. I wanted to get one project and do good so i can get a better project. And at that time, poba didn't even understand the concept of what branding was. But its useful for getting into the meaning of what you're designing...and then flipping it back on itself. People don't read what i'm writing in text, but people use words like Nos Nos Nos when they are trying to communicate with someone else.