S2 E56 - It's About Time We Talk Outbound | Jessica Watts
Stacking Growth | The B2B Marketing Podcast
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Outbound Validation
My last company hired a firm to help us use outbound to validate messaging. We did not find one message that worked out of all the tests which told us we're in the wrong spot. Like it's crazy what we'll do to just solve a pipeline problem only to not solve the pipeline problem.
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