What the NBA Can Learn from Formula 1, Why ESPN May Need to Pivot Too, The EPL Outlier and Apple's MLS Experiment
Sharp Tech with Ben Thompson
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The NBA's a Great Foe to F1
Basketball is such a great foil to F1 because they're basically living the inverse of the story. ESPN spent a ton of money on Adrian Wojcrowski and they're focused on transactions and Twitter rumors. And it's like the entire network forgot how to use its imagination covering basketball. I think one of the NBA's greatest weaknesses is that they've entrusted the marketing of their game to ESPN and ESPN just isn't very good at telling the story of the sport.
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