Measurement Do's and Don'ts for Brands Selling in EU + Shopify Markets + D2C Risk Assessment
Conversion Tracking Playbook
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Are You Getting Tunnel Vision On?
Some brands are not really moving forward with GA4 or any analytics implementation because they're not necessarily using it today. And on top of that, I would like to add that quite many are also struggling with like their first party data. So what we are then recommending is if you are as example running on clavy or using Jotpo that you would use them to the full extent and collect more data. That's again a great source to gather more data and have that like holistic understanding on every single customer of yours.
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