Thematic Play

We look at it at like three levels now, in terms of fire bullets, then cannon balls. At the very macro level, we're looking at thematic play. So i november, we raised a million dollars, we launched 32 sights in the gaming verticals. And so that's one levelof firebolts and canniballs. Then there's the sight level, lik okinna cohort. Even within emati cohort, we want to pick some different flavors,. So now you're in home improvement. You want new asight about roofing, maybe the patio, maybe bathrooms, maybe a bedrooms, whatever. But create a bucket of sights across different verticles.