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Rule Four: First Principles | The Age of Desire

Beginning Balance

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Increasing Options Increases Happiness

There's a point in diminishing returns in spending decisions. For most people to have a month of padding, as far as improving their spending decisions, I think it's pretty good spot. So that's where we're at in a business though you would maybe say, Oh, you want to have more. We got to figure out a different way of framing it for people.

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