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How One Author Raised $41M on Kickstarter

Founder's Journal

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The Biggest Kickstarter Campaign of All Time

The most successful Kickstarter campaign of all time raised $41 million in just 72 hours. Author Brandon Sanderson used the site to raise money for his self-published books. Allbirds is a public benefit corporation, which means it doesn't take as much on behalf of companies like Oculus and Peloton.

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