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Evolving Economics of Combat Sports
This chapter explores the changing perceptions and strategies within the combat sports industry, focusing on the significance of transparency and fan engagement. It analyzes the implications of pricing strategies for pay-per-view events in boxing and MMA, highlighting the balance between affordability for fans and profitability for promoters. The discussions include recent upsets, ongoing legal issues, and potential new initiatives aimed at increasing accessibility, ultimately questioning the sustainability of current financial models.